Marketing

A major acceleration of Hollywood studio and travel advertising could inject up to 10% in incremental ad spending on national television in the second half of 2021, spending that won’t be present this year, according to the latest forecast by Group M. National TV ad spend will fall by 7.9% this year but next year
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EXCLUSIVE: Despite the severe ratcheting down of movie theaters during the pandemic in recent weeks, Universal is standing strong with a robust global promotional campaign behind their DreamWorks Animation sequel The Croods: A New Age which opens today at 2,211 theaters. While the marketing spend on domestic wide releases has been in the single digit
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Not to send everyone screaming for the exits, but it wouldn’t be out of the question if Warner Bros. moves Wonder Woman 1984 off its Christmas Day global theatrical release. Facts are facts whether former Vice President Joe Biden takes the U.S. Presidency tomorrow night or if President Donald Trump continues: New York City and Los
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