Theater Owners Organization Slams Same Day Streaming Releases After Marvel’s Black Widow Underperforms In Week 2

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Last weekend Black Widow arrived in movie theaters, and on Disney+, and had what can only be described as a remarkable opening weekend. While the movie did about $80 million in domestic box office, Disney broke from tradition by revealing what the movie did in opening weekend dollars on Disney+ Premier Access, as a way of boosting the film’s profile. However, it’s unlikely Disney will be dropping a press release to tout the movie’s ongoing success, as the movie saw a significant box office fall in week two, and the National Association of Theater Owners is blaming the decision to release Black Widow to streaming for the drop.

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